THE BRAND
Our Mission
We at Ahujasons are committed to nurturing the heritage craft of shawl-making and supporting the community of weavers-craftsmen engaged in this trade. Our success depends on the quality, beauty and exclusivity of our products – attained through all-round excellence and unique expertise of our people.
A Specialist Producer Of Exclusive And Exquisite Shawls Since 1979.
Ahujasons is internationally lauded for its elegant and breathtaking product range in finest pashmina/cashmere, wool, silk, viscose, linen and blends. It is the most sought-after brand by leading fashion houses and markets across the globe.
The heritage craft diversified under Mr. Kulbhushan Ahuja. Endorsed by Woolmark for impeccable product quality, the company offers an amazing array of hand-crafted shawls, stoles, throws, scarves & mufflers – magnificently designed, feather-soft to touch and cozy to the core. From the traditional paisley and floral motifs to the contemporary and the futuristic – Ahujasons offers intricate designs and exquisite embellishments fondly cherished as treasured heirlooms.
Heritage
Heritage
At Ahujasons, shawls are personal style statements endorsed by connoisseurs of lifestyle over the centuries. Indian shawls had graced Emperors & queens. During the 15th century, Emperor Zayn-ul-Abidin, who was a great patron of the arts & crafts and ruler of Kashmir at that time, had a great collection of shawls. He introduced the art of shawl weaving in Kashmir. These shawls had intricate details and were famous for their softness and warmth. It was not long when other kings, queens and the richest started following the suit. The modern-day collections of pashmina and other hand-crafted shawls from Ahujasons bring to life the rich heritage of Indian weavers and the master Craftsmanship of the traditional Kashmiri Gharana so that our valued patrons across the globe are bequeathed with these most exclusive collectors’ items.
Eye On The Environment
At Ahujasons, we foster environment-friendly policies and believe in fashion without cruelty. We use only premium yarns – pure wool, gossamer silk, and sheer natural fibres besides the most divine cashmere/pashmina harvested from the fine undercoat of Capra Hircus Laniger, a breed of goats found in the high altitudes of the Himalayan ranges and the Sub-Siberian latitudes.
The cashmere/pashmina wool is harvested from goats during their annual moulting season when the animals begin to lose the protective layer of down. The raw fibre is gathered through the shedding , and no animal is harmed in the process. Our sourcing process and fabric has no connection with the internationally banned shahtoosh, which is procured from the endangered Tibetan antelope Chiru (Pantholops Hodgsonii). Our pashmina is completely legal & safe to possess so you can enjoy their timeless beauty & elegance without having a guilty conscience.
Our Employee Policy
We constantly endeavour to enhance aesthetic experience and earn employee loyalty through a long-term and mutually beneficial association. Our ethical industry practices, employee-first policies and great work environment ensure great-value benefits for all our employees and associates.
The Glory of Pashmina Shawls, at your Fingertips
Discover The Craft Of Pashmina
The epitome of heritage and legacy, Pashmina shawls are the symbol of royalty. For thousands of years, the artisans of Kashmir have been the uncontested producer of Pashmina shawls, Their immaculate skills and craftsmanship are passed down from generation to generation
PASHMINA
THE MOST LUXURIOUS TEXTILE IN THE WORLD
If can take up to months or even years to craft just one Pashmina shawl. The details are so intricate inahing every - that no Pashmina shawl can be replicated, making every piece a unique one
Heritage
Heritage
The beauty and elegance of a pashmina have been denoted as an emblem of nobility and power. for centuries. it has been worn by the royels and still continues to be a symbol of luxury and high prestige.
AT AHUJASONS
We Strive To Uplift The Lost Passion Of Indian Handicrafts And The Craftsmanship Of Indian Artisans.
DISCOVER THE WORLD OF LUXURY
Explore our wide collection of pure Pashmina shawls and take home an heirloom that you'll cherish for years to come
Craftsmanship
Conscious & Connected
Through our deep ties with the weavers of India and an in-depth understanding of the craft, the Pashmina has re-discovered its glory. And as its repute grows, so does the respect for the craft. Ensuring a better livelihood for our craftsmen is our top priority and our close connection with this community is the seed of our success. We have been sensitively and organically collaborating with them on this journey.
LEGACY
Beauty. Elegance. Softness. Warmth.
Connoisseurs cherish it; celebrities never have enough of it; and the world of high fashion goes wow over its beauty & elegance, warmth & softness. Rightfully so, as the most gorgeous ensembles are hand-crafted from the royal fibre called cashmere/pashmina to delight your senses. The historical yarn is equally impressive – full of dramatic turns and colourful twists till the Indian pashmina warmed & captivated all hearts.
The Ancient Glory
The Ancient Glory
Derived from the Persian word pashm (wool), pashmina shawls are hand-woven from finest-quality cashmere wool harvested from the downy undercoat of the Himalayan mountain goats (Capra hircus). Besides India, the major producers of cashmere are China, Mongolia, Iran, Afghanistan and Turkey. Although woollen shawls were mentioned as early as the third century BC, pashmina-making truly flourished under Emperor Zayn-ul-Abidin, a 15th-century ruler of Kashmir. A great patron of art & crafts, he had brought master weavers from Turkmenistan to Kashmir Valley and pashmina masterpieces came into being – hand-spun, hand-woven and exquisitely embroidered. The unique pashmina weave of finest cashmere & silk retained its pride of place during the Mughal Empire and adorned the Royal Courts of the Indian sub-continent. Emperor was a keen collector of Kashmiri shawls, hence the rich and the elite across the country followed suit. The immense popularity of the luxurious fabric among the Royalties and the Nobles soon helped establish a flourishing cottage industry in the Valley of Kashmir.
Present Trends
The most popular pure pashmina shawls are made of 70% pashmina & 30% silk. They are known for their warmth and softness. These beautiful luxurious fabrics can range anywhere from Rs. 15,000 to 20,000 for a plain Kashmiri Pashmina to Rs. 1,00,000 to Rs. 4,00,000 for an embroidered Pashmina. Being a custom-made art piece where even the wool is exclusive, it’s made bespoke to the wants & directions of the customer, to give a one-of-a-kind feel.
Pashmina, however, is not limited only to shawls, there are many other pashmina-made exclusivities like pashmina stoles or scarves to give your wardrobe some elegance. So if you feel like shawls are too regal for a casual day out, don’t shy away from the Pashmina, step out in an Ahujasons stole and charm everyone with grandeur. Since it’s usually hard for people to source these delicate fabrics from far off locations it’s best advised to source pashmina shawls in Delhi. Delhi is the hub for textiles and here you get the best Pashmina Sales possible. Right here at the heart of Delhi stays the most premium place where you can get Pashmina shawls from - Ahujasons.
