INR
Walk into any festive gathering or even a relaxed Sunday brunchand you’ll spot at least one ensemble that quietly outshines the rest: the men’s kurta pyjama. Rooted in centuries-old Indian craftsmanship yet…
Elevate Every Season with Cotton-Silk Unstitched Suits from Ahujasons
Breathe in the quiet luxury of cotton‑silk suits unstitched, a fabric where summer-day lightness meets winter-evening lustre. Woven in the heart of India, this rich blend merges the breathable warmth of cotton…
The Modern Gentleman’s Layer: Why a Pashmina Shawl for Men Belongs in Every Wardrobe
Five years ago, you might have reached for a blazer when the temperature dipped. Today, discerning dressers are reaching for something softer, yet infinitely more powerful—the pashmina shawl for men. At Ahujasons,…
A Colour You Can Count On: Why a Maroon Pashmina Shawl Feels Like Home
The colour maroon holds many memories. It’s the velvet curtain at a childhood theatre, the silk ribbon in your grandmother’s jewellery box, the warm blush of sunset that leaks into evening. Maroon…
How the Handloom Pashmina Shawl Carries More Than Warmth
Pashmina—a word so steeped in emotion that it feels less like cloth and more like memory. At Ahujasons, every fold, fringe, and filament of our pure pashmina shawl is designed to outlive…
Why Unstitched Suits Are Every Woman’s Ultimate Style Secret
In Indian wardrobes, the tradition of choosing unstitched fabric has long held a special place. It’s a quiet kind of luxury—a thoughtful, familiar ritual that allows room for creativity, personal fit, and…
Why Are Pashmina Shawls So Expensive? A Breakdown Beyond the Price Tag
For generations, we’ve been at the forefront of luxury shawls, guiding connoisseurs to the world’s finest Pashmina. Yet the question always lingers: Why are Pashmina shawls so expensive? The answer is simple…
Preserving Luxury: How to Care for Your Pure Pashmina Shawl for Generations
We’ve often discussed what makes a pashmina shawl so special—how it’s crafted, how to style it, and why it continues to be such a timeless part of Indian craftsmanship. But there’s one…
Woven for You: Pashmina Shawls That Complement Your Mood & Style
Ever wrapped yourself in something that felt like a gentle hug? That’s what a Pashmina shawl is—more than just fabric, it’s comfort, tradition, and a dash of personal style all rolled into…
Kani Pashmina Shawls: Timeless Craftsmanship, Heritage, and Elegance by Ahujasons
The craft of shawl weaving in Kashmir is historically renowned, and among its many styles, the kani pashmina shawl holds a unique place. Celebrated for intricate designs, detailed craftsmanship, and a weaving…