The Brand

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A specialist producer of exclusive and exquisite shawls since 1979.

Ahujasons is internationally lauded for its elegant and breathtaking product range in finest pashmina/cashmere, wool, silk, viscose, linen and blends. It is the most sought after brand by leading fashion houses and markets across globe.

The heritage craft diversified under Mr. Kulbhushan Ahuja. Endorsed by Woolmark for impeccable product Quality, the company offers an amazing array of hand-crafted shawls, stoles, throws, scarves & mufflers – magnificently designed, feather-soft to touch and cozy to the core. From the traditional paisley and floral motifs to the contemporary and the futuristic – Ahujasons offers intricate designs and exquisite embellishments fondly cherished as treasured heirlooms. Each design from Ahujasons is a custom creation that comes with a sheen and texture rarely found

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Our Mission

We at Ahujasons are committed to nurturing the heritage craft of shawl-making and supporting the community of weavers-craftsmen engaged in this trade. Our success depends on the quality, beauty and exclusivity of our products – attained through all-round excellence and unique expertise of our people.

Our Employee Policy

We constantly endeavor to enhance aesthetic experience and earn employee loyalty through a long-term and mutually beneficial association. Our ethical industry practices, employee-first policies and great work environment ensure great-value benefits for all our employees and associates.

Heritage

At Ahujasons, shawls are personal style statements endorsed by connoisseurs of lifestyle over the centuries. Indian shawls had graced the likes of Emperor and during the century the emperor is the was the great pertain of the art and ruler of the that time had great great collection of the shawl and won millions of hearts for their warmth and softness. The modern-day collections of pashmina and other hand-crafted shawls from Ahujasons bring to life the rich heritage of Indian weavers, the master craftsmanship of the traditional Kashmiri Gharana (trend) so that our valued patrons across the globe are bequeathed with most exclusive collectors’ items.

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Journey to the Zenith

Ahujasons is keen to preserve, promote the handcrafted shawl industry and especially the pashmina wear. It has taken up the cause of weavers-craftsmen in real earnest – training practicing craftsmen, upgrading pre-loom & post-loom operations and ensuring a steady production flow in spite of the unrest in Kashmir and Punjab for a whole decade.

Kulbhushan’s stint with the International Wool Secretariat (IWS) and his extensive experience in the retail sector also helped to establish meaningful quality hallmarks and widened the marketing base. The revival of shawl-making craft has paid rich dividends and has found a loyal and ever-increasing client base both at home and abroad.

With the domestic market witnessing a significant rise in demand, Ahujasons opted for wholesale distribution in 1985. The exports division was started in 1997 and a decade’s experience enabled the company to carve a niche global market. Subsequently, Ahujasons has won the place as the largest Indian manufacturer, distributor and exporter of designer shawls – operating a 200-strong dealer network in more than 35 countries and across continents. The domestic market has also kept pace in growth as we work with 600 dealers all over India and a hundred in Delhi alone in a bid to expand our reach-out through effective brand positioning and marketing initiatives. The company has further plans to expand its retail base in the Capital City of New Delhi and add more outlets to its exclusive showrooms at Karol Bagh and South Ex (Part II).

Eye on Environment

At Ahujasons, we foster environment-friendly policies and believe in fashion without cruelty. We use only premium yarns – pure wool, gossamer silk and sheer natural fibres besides the most divine cashmere/pashmina harvested from the fine undercoat of Capra Hircus Laniger, a breed of goats found in the high altitudes of the Himalayan ranges and the Sub-Siberian latitudes.

The cashmere/pashmina wool is harvested from goats during their annual molting season when the animals begin to lose the protective layer of down. The raw fibre is gathered through the shedding or the shearing of their down and no animal is harmed in the process. It has no connection with the internationally banned shahtoosh which is procured from the endangered Tibetan antelope Chiru (Pantholops Hodgsonii). It is totally legal & safe to possess pashmina/cashmere products and enjoy their timeless beauty & elegance.

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