The Legacy



Rooted in the pristine art of Pashmina, Ahujasons has been at the helm of hand-crafting the finest shawls, stoles and scarves for over three decades. Each garment is testament to our love for this exquisite fibre and for the craft. Founded more than thirty five years ago, the brand has grown manifold under a dynamic leadership. Today Ahujasons’ unique design promise and immaculate finesse are testament to the family’s singular vision.



An honour among kings, the Pashmina has been the emblem of nobility and power for centuries, known to have been exchanged as gifts among royals. The finesse and finery of the shawl became a symbol of high prestige. It is this essence of regal luxury that Ahujasons seeks to preserve and evoke through the Pashmina, and its myriad explorations.

Immaculate workmanship is the hallmark of the brand, revealed in every lush detail of the Pashmina. Through a sincere and insightful understanding of the art form, Ahujasons has succeeded in depicting ancient motifs with a contemporary sensibility. Over the years, this style has become iconic of the brand and has enabled the Pashmina to transcend age, eras and cultures while elevating its signature grandeur and high luxury.

The brand consciously speaks a contemporary voice, and addresses the quintessential as well as the modern connoisseur.